MD Anderson is grateful to companies that conduct cause marketing campaigns to raise funds for cancer research and treatment. These corporate alliances help MD Anderson continue to make strides in Making Cancer History®.
IBC Bank, for example, a multi-bank financial holding company headquartered in Laredo, held a four-month End Cancer campaign at its 204 branches in Texas and Oklahoma. Committing to raising $1 million and matching every dollar raised, the bank donated $2 million to MD Anderson to support the Moon Shots Program™, which aims to rapidly and dramatically reduce mortality and suffering in cancer.
Dennis E. Nixon, chairman and CEO, International Bancshares Corporation, and an MD Anderson Cancer Center Board of Visitors (BOV) member since 1997, led employees in developing creative ways to raise money: a golf tournament, a fashion show, cocktail parties, a skeet shoot and more.
The bank encouraged customers to make a donation at any IBC Bank or online, while employees participated in a voluntary company-wide payroll deduction for nine weeks to benefit MD Anderson.
"IBC Bank is committed to supporting worthy causes and advancing cancer research and treatment at MD Anderson," says Nixon. "We are proud to match every dollar raised and were impressed by our communities' participation in this campaign, as well as our employees for creating fun ways to raise money for MD Anderson."
Ronald DePinho, M.D., president of MD Anderson, recognizes the important role corporate alliances play in funding research initiatives.
"Through our Moon Shots Program, our world-renowned faculty and staff apply groundbreaking technology, services and expertise to convert scientific discoveries into lifesaving advances," says DePinho. "We're grateful for IBC Bank's support of our mission to end cancer."