Stripes® Stores strike through cancer
Stripes® Convenience Stores celebrated Pediatric Cancer Awareness Month through the “Stripes Celebrates Tomorrows” campaign. One dollar at a time, customers and employees at more than 645 locations across Texas, New Mexico and Oklahoma raised more than $1.4 million for MD Anderson Children’s Cancer Hospital through purchases of paper pin-ups for display in the stores throughout September 2014. The total contribution doubled to more than $2.8 million, thanks to the James B. and Lois R. Archer Charitable Foundation and the Triumph Over Kid Cancer Foundation, which matched all donations. Proceeds will support pediatric cancer research as well as MD Anderson Children’s Cancer Hospital’s Pediatric Education and Creative Arts Program, one of only two privately accredited K-12 hospital schools in the nation.
“With the support of our generous customers and our passionate Stripes team members, we surpassed our highest expectations,” says Eduardo Pereda, Stripes vice president of marketing. “The grand total of this campaign, along with the matching funds from our partnering foundations, will offer more hope and healing for many children.”
Sam Susser, chairman of the board of Susser Holdings Corp. and a member of the MD Anderson Cancer Center Board of Visitors, was instrumental in developing the successful campaign.