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Tobacco Outreach Education Program


The mission of the Tobacco Outreach Education Program (TOEP) is to deliver the highest quality education and training in tobacco control principles and practices to health care professionals and the public locally, nationally, and worldwide and to develop new, exemplary methods of tobacco control education and training using state-of-the-art science and technology. 

From its humble beginnings as a small-scale, live smoking cessation/prevention program in four Texas communities, the TOEP has grown to include multilevel educational components in combating tobacco use in Texas, nationally, and internationally. Alexander V. Prokhorov, M.D., Ph.D., the program’s Director, has been instrumental in promoting tobacco control globally through six TOEP initiatives: 

  • the ASPIRE curriculum for high school and middle school students,
  • the continuing medical education (CME) series for health care providers,
  • local, national and international presentations and training seminars for the scientific community,
  • MD Anderson Cancer Center institutional and external partnerships,
  • postdoctoral fellowship training and
  • comprehensive research projects and initiatives. 

The TOEP’s primary focus is on tobacco prevention and cessation tools among youth, postdoctoral training, and continuing education for health care providers in smoking cessation counseling and treatment of their patients. 


Tobacco Training for Health Professionals

The TOEP provides continuing medical education (CME) credits to Texas physicians and other health care professionals at no cost. Experts from MD Anderson Cancer Center created this tobacco prevention/cessation curriculum to help physicians and other health care professionals counsel patients on the benefits of smoking prevention and cessation and to provide exceptional evidence-based treatment for tobacco dependence. The training materials are also available to health care  professionals not seeking CME credit and are accessible online or via DVD.  



ASPIRE (A Smoking Prevention Interactive Experience) is an online, bilingual multimedia program developed by The University of Texas MD Anderson Cancer Center. It is a teen-savvy tobacco prevention and cessation program used by middle and high school students across the United States and internationally. 


Escape With Your Life

This fully interactive educational tool uses a “HealthScare Hospital” metaphor in which users travel to different rooms within the hospital to learn about various dangers of tobacco. The game kiosk is currently used in juvenile detention centers, and the game is also available on CD. 




Additional Resources

2012 Surgeon General Report: Preventing Tobacco Use Among Youth and Young Adults

Communities Putting Prevention to Work (CPPW) is a locally driven CDC initiative supporting 50 communities to tackle obesity and tobacco use—two leading preventable causes of death and disability in the United States. More than 50 million people—or one in six Americans—live in a city, town, county, or tribal community that benefits from this initiative.  


TOEP Fotonovelas (English)

    Champion in the Family

    A Family in Crisis

    Lives in Jeopardy


TOEP Fotonovelas (Spanish)

    El campeón de la familia  

    Una familia en crisis 

    Vidas en peligro 



Contact Information

For additional information about any TOEP programs and resources, please call (713) 745-3817.

© 2014 The University of Texas MD Anderson Cancer Center