There's no gray area when it comes to MD Anderson's mission. For almost 70 years, it's been all about eliminating cancer in Texas, the nation and the world.
It's a mission that's easily understood by the thousands of employees and volunteers who roll up their sleeves to work here each day, and by nearly 800,000 patients who have placed their trust in our hands since 1944.
Now, for only the fourth time in the institution's history, we're updating our logo.
The new logo integrates MD Anderson's distinctive tagline, Making Cancer History®, and the long-running cancer strike-through campaign, in which survivors tell their cancer stories and draw a red line through their cancer type to mark their triumph over the disease.
The intent of the mark? It's to make clear to all those who touch MD Anderson the commitment to the mission and the optimism of being on the cusp of major advances toward reaching it.
"Our dream is that five years from now when people anywhere see a red strike through cancer, they'll immediately associate it with MD Anderson and Making Cancer History," says John Mendelsohn, M.D., president of MD Anderson.
"We want to be the first choice for patients and their families, for talented faculty and staff, for donors and volunteers whose support is essential, and for students and trainees aspiring to be future leaders. With this new mark, we've told the world where we stand in the effort to end cancer, so that they can come and stand with us."