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Social media reminds patients, caregivers they're not alone

Conquest - Spring 2013


By Laura Nathan-Garner

Cancer can be overwhelming and lonely.

But it doesn’t have to be. Enter the online community MD Anderson is building for patients, caregivers and survivors through its Cancerwise blog and social networks.

Each month, more than 30,000 patients, caregivers and survivors visit Cancerwise — which is published daily — to learn about new treatments and hospital happenings, and read stories from patients, caregivers and survivors. Recent posts have covered getting married after cancer, benefits of support groups and myths about oncologists.

Each Cancerwise post is shared on MD Anderson’s Facebook, Twitter and Google+ pages, and, occasionally, on Pinterest. But that’s not all social media followers find each day.

They also find videos and podcasts from MD Anderson’s YouTube channel, recipes, inspiring words — and a community that encourages personal stories, helpful tips and questions. And, when they do ask questions, MD Anderson’s Facebook and Twitter followers can count on an answer — or several — from others who have been there, as well as the institution’s social media team. But perhaps most important, they can count on reminders that they’re not alone.

Want to be part of MD Anderson’s online community? Join the conversation:

Facebook

 

Twitter

 

Google+

 

YouTube

 

Pinterest

 

Cancerwise

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© 2014 The University of Texas MD Anderson Cancer Center