About Us
About the MD Anderson Logo
For nearly 70 years, The University of Texas MD Anderson Cancer Center has been defined by a single, powerful idea — to eliminate cancer. It captures the essence of what we do. It’s our mission.
The logo is central to
MD Anderson’s brand. It is how other people perceive our institution and what we do, and encompasses all the attributes that make us distinctive.
The recent evolution of the logo integrates our Making Cancer History® tagline and the images made familiar through our “strike-through” campaign, in which survivors tell their cancer stories and draw a red line through their cancer type to symbolize triumph over the disease. The logo now includes a red line through the word "Cancer," as a visual expression of our mission.
The intent of our updated logo is to make clear to all those who touch
MD Anderson the commitment to this mission and the optimism of being on the cusp of making major advances toward reaching it.
More About Making Cancer History and the Logo
News Release: New MD Anderson Logo Challenges Employees, Public to Aspire to a World Without Cancer
Conquest: What’s in a Name? — New Logo Features Strike Through Cancer
Making Cancer History®: The Evolution of a Powerful Idea
Cancerwise blog: New Logo Has MD Anderson Feeling 'Brand' New
Videos
MD Anderson employee and patient Gail Goodwin talks about what Making Cancer History® means to her.
Ovarian cancer survivor Betty Gail White talks about how being a 12 year survivor helps her to give patients hope.
Patient and volunteer Pat McWaters talks about how she contributes to Making Cancer History®.
MD Anderson employee and caregiver Sandi Stromberg shares her story of how she contributes to Making Cancer History®.