About Us
Graphic Standards
The University of Texas MD Anderson Cancer Center Logo
The University of Texas MD Anderson Cancer Center is a singular institution with a singular vision: to be the global leader in the fight against cancer. This resolute focus is the essence of our brand – an unwavering and uncompromising commitment to Making Cancer History®.
The master logo comprises the full institutional name and the Making Cancer History tagline.This is our primary identity for programs, services, activities and communications of the institution.
Institutional divisions, departments and programs use the master logo with the full institutional name, followed by the name of the entity.
MD Anderson Children’s Logos
The Children’s Cancer Hospital and Children’s Art Project logos incorporate the master logo, have a friendly, child-centric design for a distinctive identity, and complement each other.
Logo Guidelines Beyond the Main Campus
Multi-discipline care centers use the master logo with “Regional Care” to identify multiple service offerings and the location, separated by a dot.
Single-discipline care centers use the master logo with a descriptor to identify the discipline and the location of the center, separated by a dot.
A full extension of clinical services, either developed exclusively by MD Anderson or in partnership with another health care organization, uses the master logo within Texas and drops “The University of Texas” for extensions outside the state.
Programs developed under terms of sister institution agreements allow for either the use of the full master logo or a word mark with the full institutional name, depending on the preference of the sister institution.
In either case, the mark is preceded by the words “in collaboration with.”
Brand Central
Brand Central is an online resource center to help support and manage the
MD Anderson brand across its range of users.
The site features a wide selection of logo options, and a robust and growing image library.
More About Making Cancer History and the Logo
News Release: New MD Anderson Logo Challenges Employees, Public to Aspire to a World Without Cancer
Conquest: What’s in a Name? — New Logo Features Strike Through Cancer
Making Cancer History®: The Evolution of a Powerful Idea
Cancerwise blog: New Logo Has MD Anderson Feeling 'Brand' New
Videos
MD Anderson employee and patient Gail Goodwin talks about what Making Cancer History® means to her.
Ovarian cancer survivor Betty Gail White talks about how being a 12 year survivor helps her to give patients hope.
Patient and volunteer Pat McWaters talks about how she contributes to Making Cancer History®.
MD Anderson employee and caregiver Sandi Stromberg shares her story of how she contributes to Making Cancer History®.