Graphics Standards

The University of Texas M. D. Anderson Cancer Center Logo

The M. D. Anderson logo must appear on all institutional materials, print and electronic. It should appear on the front cover or front page of all printed pieces.

The logo is a custom graphic. Don’t attempt to create it on your computer using a similar font. The Download Photos & Logos page provide downloadable versions of our logo in print and online formats and in approved color combinations.

For detailed information, please see Guidelines for Vendors (pdf).

Theme Line

M. D. Anderson’s Making Cancer History® theme line should be used for marketing the institution and its programs. Some versions of the institutional logo include the theme line. As with our institutional logo, the theme line is a custom graphic. Don’t attempt to create the theme line graphic on your computer using a similar font.

Other Logos

The creation of customized logos for the purpose of identifying a department, division or operating unit, dilutes our branding. There’s only one M. D. Anderson, and there’s only one logo that represents the institution.

Graphic elements that identify events and programs to help promote short-term activities are permitted. These identifiers may be used in the institution or in the community.

Graphic elements used for external marketing of some institutional entities, such as M. D. Anderson Physicians Network, the M. D. Anderson Cancer Manager program or the institution’s community clinical care centers, are permitted.

Promotional Items

Promotional specialty items such as T-shirts, water bottles, pens, mugs, key chains and tote bags must include the M. D. Anderson logo. If space is available, our theme line also may be used.

The manufacturer of the specialty item must use the institutional logo, including the correct Pantone colors or equivalent process colors. The department ordering the product is responsible for providing the vendor an electronic copy of the logo in the correct format.

If you’re not sure what information to provide to a vendor or manufacturer, call Maria Dunlger in Publications and Creative Services at 713-792-3458.

When the printable area on a product is too limited in size to use the institutional logo, it’s acceptable to include the full institutional name (The University of Texas M. D. Anderson Cancer Center) in a single line of text.

Examples of appropriate ways to use the logo:

• Embroidered in white on a colored shirt
• Engraved in black on a lapel pin
• Silk-screened in color on the front of a T-shirt
• Silk-screened on the sleeve of a T-shirt
• Screened in color on a white ceramic mug
• Screened in white on a teal foam drink holder
• Silk-screened in white on a black binder
• Embossed on a vinyl binder
• Silk-screened or embroidered in black on the light-colored background of a tote bag