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Editorial Standards

The University of Texas MD Anderson Cancer Center Name

The institution’s full name is The University of Texas MD Anderson Cancer Center. Use the full name in the initial reference to the institution in all publications, brochures, fliers, presentations, forms, stationery, business cards and promotional items.

The preferred style for the institution on first reference for any external communication is:

The University of Texas MD Anderson Cancer Center

On second reference and thereafter, MD Anderson is the preferred proper name.

The institution is the namesake of Houston philanthropist Monroe Dunaway Anderson.

In general, follow these points:

  • Capitalize the T in The University of Texas MD Anderson Cancer Center.
  • Use MD Anderson, the institution or the cancer center in subsequent references.
  • Avoid abbreviations or incorrect styles often used but not preferred or endorsed by MD Anderson including: MDACC, UTMDACC, MDA, The Anderson.
    *An exception is made only for certain institutional forms that use UTMDACC due to space limitations.

Tagline

MD Anderson’s Making Cancer History® theme line should be used for marketing the institution and its programs. When using the theme line in text, use the ® superscript symbol after the final letter of the theme line the first time it appears. This tells the world that the theme line is our registered trademark.

Avoid using variations of the theme line such as “make cancer history” or “making prostate cancer history.”

Buildings and Locations

MD Anderson’s main campus in the Texas Medical Center comprises a growing number of buildings. Here are the proper ways to refer to some of our key facilities:

North Campus

  • Main Building
    • Albert B. and Margaret M. Alkek Hospital
    • R. Lee Clark Clinic
    • Charles A. LeMaistre Clinic
    • Margaret and Ben Love Clinic
    • Lutheran Hospital Pavilion
  • Other Buildings
    • Cancer Prevention Building
    • Lowry and Peggy Mays Clinic
    • George and Cynthia Mitchell Basic Sciences Research Building
    • Jesse H. Jones Rotary House International
    • Faculty Center
    • T. Boone Pickens Academic Tower

South Campus

  • Red and Charline McCombs Institute for the Early Detection and Treatment of Cancer
    • Cancer Metastasis Research Center
    • Center for Advanced Biomedical Imaging Research
    • Center for Cancer Immunology Research
    • Center for Targeted Therapy
    • Center for RNA Interference and Non-Coding RNAs
    • Kleberg Center for Molecular Markers
    • Proton Therapy Center

MD Anderson has other facilities throughout Houston, Texas, the United States and the world:

  • Greater Houston Area
    • MD Anderson Regional Care Center in the Bay Area
    • MD Anderson Regional Care Center in Katy
    • MD Anderson Regional Care Center in Sugar Land
    • MD Anderson Radiation Treatment Center in Bellaire
    • MD Anderson Radiation Treatment Center in Fort Bend
    • MD Anderson Radiation Treatment Center in The Woodlands
  • Bastrop County, Texas
    • Virginia Harris Cockrell Cancer Research Center
    • Michale E. Keeling Center for Comparative Medicine and Research
  • Outside of Texas
    • MD Anderson Cancer Center Orlando
    • MD Anderson Radiation Treatment Center at Presbyterian Kaseman Hospital (Albuquerque, N.M.)
    • MD Anderson Banner Cancer Center (Gilbert, Ariz.) opening in 2011
  • International
    • Centro Oncológico MD Anderson International España
    • MD Anderson Radiation Treatment Center in Istanbul at American Hospital (Istanbul, Turkey)

More About Making Cancer History and the Logo

News Release: New MD Anderson Logo Challenges Employees, Public to Aspire to a World Without Cancer

Conquest: What’s in a Name? — New Logo Features Strike Through Cancer

Making Cancer History®: The Evolution of a Powerful Idea

Cancerwise blog: New Logo Has MD Anderson Feeling 'Brand' New

 

Videos 

MD Anderson employee and patient Gail Goodwin talks about what Making Cancer History® means to her.

Ovarian cancer survivor Betty Gail White talks about how being a 12 year survivor helps her to give patients hope.

Patient and volunteer Pat McWaters talks about how she contributes to Making Cancer History®.

MD Anderson employee and caregiver Sandi Stromberg shares her story of how she contributes to Making Cancer History®.


© 2012 The University of Texas MD Anderson Cancer Center