How does OTC market my invention?
Reported studies show that most marketing leads for institution licenses come from inventor contacts, including inventor publications and presentations. Accordingly, the inventor plays a very important role in finding potential licensees for the invention. Inventors should actively publish and present their technologies (once a patent is filed) and disclose industry contacts and interest to their Project Manager at the Office of Technology Commercialization (OTC).
OTC also actively markets inventions by posting available technologies on its web site, calling specific contacts in the industry to notify them of relevant technologies, and making introductions to industry entrepreneurs, companies, VCs and other groups. OTC will actively work with inventors to follow up and establish leads.